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ai washing

What is AI washing and why companies need to stop exaggerating their AI prowess

2025-06-09T15:18:00+01:00By Neil Hodge

The buzz around generative AI has reached fever pitch over the past few years—to such an extent that it’s practically a death knell for any company to say it’s not investing massively in gen AI to transform their business. There’s only one problem: many companies are either being misleading or ...

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